TITAN RAGA - I AM…WHAT I AM!

The Titan RAGA collection has been long known to be a faithful companion to the modern Indian woman. RAGA watches are beautifully designed, often in collaboration with designers from varied lifestyle fields. The
watches are inspired by nature as well as age-old craft and art skills. Each RAGA collection is a project in creativity. 

These dress watches are most apt for the festive and wedding season when the demand for watches that go well with ethnic and traditional outfits, as well as formal contemporary outfits increases. Each year, Titan introduces new collections geared to meet the demands of the time.

We are enticed by the latest collection of RAGA watches. The RAGA ‘I AM’ collection is inspired by nature’s most unique elements. It recalls to mind the Japanese concept of wabi-sabi, that seeks beauty in imperfections. This aesthetic is described as beauty that is imperfect, impermanent, and incomplete. Yet, it is
truly magnificent.

The watches have been designed in spectacular shapes inspired by nature. There are a wide range of finishes that wearers can choose from including beaten, satin, brushed and glossy metallic textures. The gleaming dials are mother-of-pearl or marble finished. Swarovski crystals that have been exclusively developed for the
watches, add to the dressy element. Select watches are also accompanied by complimentary bracelets.

Ms. Suparna Mitra, Chief Marketing Officer, Watches and Accessories Division adds, “The beauty of a woman lies not in a societally imposed idea of perfection, but rather, in her acceptance of her unique beauty. Design stories that celebrate the allure of imperfection are at the core of the product truth of Raga ‘I AM’. The highlight masterpieces from this collection include ‘Crystal’, inspired by the unpredictable geometry of natural stones, ‘Mineral’, which draws inspiration from the intrinsic appeal of uncut crystals and ‘Frost’, inspired by icy stalactites, as an ode to the mystique of natural creation. With this collection, Raga celebrates the woman’s authentic and resplendent self.”

The RAGA ’I AM’ variants incorporate many design codes that celebrate beauty in its most natural form. Admire the unpredictable geometry of natural stones, their rawness and asymmetry, the wonder of uncut crystals, marble finishes, the mystique of icy stalactites, stunning mother-of-pearl, the ethereal beauty of flowers, rocky layers and interlocking patterns that tangle with each other.

With so many versions to choose from, it enables women to choose the piece that is closest to their unique aesthetic. After all, it is all about celebrating who YOU are!