New Products

SEIKO

Quartz Astron

A demonstration of SEIKO’s four decades of dedication to the perfection of the quartz watch.

The 40th Anniversary of Quartz In December 2009, SEIKO started a year of celebrations marking the 40th anniversary of the launch of the world’s first quartz watch, the SEIKO Quartz Astron. The celebration of this important anniversary started with an exhibition last December in Tokyo of 40 new designs, all inspired by the original Quartz Astron. At Baselworld 2010, the celebrations reach their zenith with the launch of a totally new Quartz Astron, a watch that is both true to the heritage of the original but which, in its innovation and refinement, sets a new standard for the whole technology of quartz timekeeping. In 1969, the original Quartz Astron was the first watch in the world to use quartz technology, and it changed the way the world told time. Today, four decades later, the new Quartz Astron redefines the precision, power and durability of the quartz watch with 10-second-a-year accuracy, instantaneous date change, a high-torque stepping motor, and super-precise alignment of the second hand. The new Quartz Astron is the latest expression of SEIKO’s dedication to perfection. A design that respects the legend The design of the new Quartz Astron pays elegant homage to the original. Not only is the case shape reminiscent of that of its 1969 predecessor, but a careful study of the dial will reveal that the quartz symbol that graced the original dial is duplicated throughout the dial pattern, and the original SEIKO “S” symbol is embossed on the crown. The case back carries the legend: “SEIKO Quartz Astron The Commemorative Edition” and its own unique serial number, demonstrating that each is part of the limited edition of just 200 pieces.