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Our Vision - June 2010
Launch
Frederique Constant
Junior
Why wait? Give him his first Swiss Watch now. With personal engraving celebrating his first graduation. Design a Frédérique Constant Junior at junior.frederique-constant.com.
Frédérique Constant is proud to announce the launch of a dedicated range of Swiss Timepieces for young gentleman 12-16 years of age. The collection is built around Automatic and Quartz movements. First introduction is a contemporary Automatic with a suggested
retail price of Euro 550.
Each Frédérique Constant Junior has a dedicated place on its case back for a personal message. Whether this is for an Anniversary, Bar Mitzvah, Commune or other, any message can be engraved.
Via a new sophisticated website, juniors or their fathers can create an individualized Frédérique Constant Junior. The specially developed engraving module enables the online design of a personalized message, including the integration of various symbols and drawings. Thereafter, the watch with individualized engraving can be printed and saved for an order and production.
To support Frédérique Constant Junior, the company will start a dedicated advertising campaign featuring Sebastian and Alex Schneiter. Sebastian Schneiter (14) is currently qualifying for the Youth Olympic Games, a fantastic event in Singapore in 2010. To succeed at such an event you need a real passion and the story
behind such endeavour will be a great one!
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