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WMR - July 2010
News
Timex Watches India to add 20 more Time factory outlets
V. D. Wadhwa intends to rapidly expand retail foot
Timex has a strong women collection and it plans to communicate that now. Timex is soon launching Crystal Collection for fashion-conscious In terms of promotions, Timex would like to bring in a mix of both print and TV for a better reach and consumer connect. Overall, Timex Watches India spends 12-13% of the turnover on advertising women.
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