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Gitanjali

Players Star NEIL NITIN MUKESH Promotes MORELLATO

Gitanjali Group’s Italian fashion brand Morellato watches and Bollywood actor Neil Nitin Mukesh have always had a very strong connection. Neil Nitin Mukesh had launched the brand in India and promoted it extensively over the years. And now as Neil Nitin Mukesh gears up for this new film, ‘Players’, which is the official remake of ‘The Italian Job’, Morellato watches are again back in the limelight.The Gitanjali Group has started an initiative from the new year wherein they are promoting the brand through the film.The product placement for Morellato watches in the film Players is in sync with the brand’s proposition considering that Players is one of the most stylish films ever seen in the history of Indian cinema. And the sophisticated Neil Nitin Mukesh has played his part well by wearing the watch in what promises to be a very high profile heist in Bollywood. The Gitanjali Group put up co branded visuals in various watch retail outlets in Mumbai. Neil Nitin Mukesh stands out in the posters and the point of purchase material that is visible in all leading horological outlets, malls and departmental stores across the metro.

Special ads showcasing Neil Nitin Mukesh wearing exquisite Morellato collections have also been released across print media. The eye-catching posters kept outside Helios stores have arrested the attention of onlookers who are stopping by to admire the wonderful Morellato collections. And this is repeating across other stores and showrooms such as JK Time and Just In Vogue across the length and breadth of Mumbai. There were wonderful contests on BIG radio and RED FM wherein consumers could win Morellato watches by answering simple questions. This has evoked a wonderful response too. A special discount of 30% has been offered to discerning consumers. Go for Gold is the tag line of the film and it looks as this holds true for the Morellato watches offer too!