Fairs

BaselWorld

Where Business begins and Trends are created

For 40 years now, outstanding creations have been presented to an international public on an annual basis at the World Watch and Jewellery Show. Innovative concepts and novel designs are also to be expected at the forthcoming BASELWORLD.

For a total of eight days, Basel will turn into the hotspot of the watch and jewellery industry: some 1,800 exhibitors from 45 countries will be heralding in the new year on March 8, 2012. And the show is unique worldwide in that it features the watch and jewellery industry in its entirety. Alongside the luxury goods from the premium brands, specialist buyers will find end products in all the different price ranges, as well as precious stones, pearls, components, machinery and packaging. Brand worlds will be staged at the topmost level over a surface area of 160,000 m2 in stands that are two or more storeys high in some cases.

Attracting more than 100,000 visitors, BASELWORLD constitutes the industry's biggest networking platform. Specialist buyers from all over the world acquire an overview of the full range of products in the watch and jewellery industry, making purchasing decisions on-the-spot. The leading position of theWorldWatch and Jewellery Show is underlined by the presence of more than 3,000 media representatives from all the different continents.