TAG HEUER

A successful association

TAG Heuer, the worldwide leader in luxury sports watches and chronographs announced that it has renewed its contract with the King Khan of Bollywood- Shah Rukh Khan. Shah Rukh began his journey with the brand in the year 2003 which makes Shah Rukh Khan one of the longest standing brand ambassadors of TAG Heuer worldwide.

“The soul of TAG Heuer is innovation, prestige, performance, precision, but above all there is passion. Passion is what inspires them and is what beats at the heart of every TAG Heuer timepiece. Shah Rukh Khan’s personality almost mirrors the TAG Heuer brand values such as undying passion, his eternal search for perfection and precision - and that makes him the perfect TAG Heuer brand ambassador. Shah Rukh Khan is a super achiever, a phenomenon, a unique star who has surpassed all expectations and given us award-winning performances.  There is no question that he is the best, a leader in his field of work. Over the years, Shah Rukh and the TAG Heuer team have developed a deep affection for each other and it is with great pleasure that we announce an extension of this relationship. We look forward to an enduring and even more successful association.” said Jean-Christophe Babin, President & CEO, TAG Heuer.

TAG Heuer, Brand Ambassador, Shah Rukh Khan said, “It's been a matter of great honor and pride to be associated with TAG Heuer, the leading Swiss watch makers in the world. TAG Heuer was the first luxury watch that I ever bought with my own money I remember the sense of achievement that I felt. I feel truly honored to be associated with a brand that has such a unique and rich heritage and is one of the most prestigious brands in the world today. The secret of their success lies in the commitment of the teams both in India and abroad, which is commendable and having worked closely with them, I value this association even more. We will as a team, continue to strive for excellence, precision and perfection in times to come.”

Besides having appeared in the brand’s advertising campaigns, Shah Rukh Khan supports TAG Heuer in its special events such as the TAG Heuer Precision Golf Tournament and the TAG Heuer Precision Polo Cup, as well as with product placements in his phenomenal performances in films.

Shah Rukh Khan also leads the brand’s advertising campaign in India with his own personal reflection of the famous TAG Heuer “What Are You Made Of?” The campaign takes the brand’s message a step further and supports its new strategic directions by focusing on the strength and beauty of the brand’s models, as reflected by the exceptional nature of its ambassadors including Shah Rukh Khan, Leonardo Di Caprio, Tiger Woods, Maria Sharapova and Lewis Hamilton.

Worldwide, TAG Heuer brand ambassadors have epitomised core prestige and performance values that have driven all its successful product and marketing initiatives since it’s founding by Edouard Heuer. These ambassadors have been chosen for their obsessive quest for superior achievements and perfection, their ability to withstand pressure, their commitment to live up to expectations and surpass them and also their passion for work.

On this special occasion, Shah Rukh Khan launched the TAG Heuer Grand Carrera Calibre 36 RS2 Caliper Chronograph Ti2. This resolutely virile and ultra high-tech time piece beats inside the COSC-certified TAG Heuer Calibre 36 RS Automatic Chronograph movement with 2 Rotating Systems, visible through a handsome caseback in smoked sapphire crystal. The jet black chassis and bodywork (43mm case, fine brushed and polished bezel, fine brushed and faceted case) are made of Grade 2 Titanium (Ti2), an ultra resistance and biocompatible pure metal twice as light as steel.

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