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WMR - November 2009
Just Launched
Emporio Armanio
The Fashionistas are here …
Emporio Armani, the undisputed king of fashion and a name synonymous with luxury has launched its Fall Winter 2009 watch collection in India. An effervescence mix of elegance & the latest in styles these timepieces focus on the look and feel of crocodile skin.
Women’s collection:
The women’s collection is audacious and graphic, elegant yet playful with a vast range of colored calf leather right from the classic black to taupe. The dials are either oval or rectangle and fitted into a stainless steel case with textured finish. The collection varies from bold and striking to soft and feminine.
Classic Collection:
The classic Emporio Armani styling and design details have new additions to the collection of classic watches, which epitomize nostalgic design balanced with modern styling. Calf leather straps in brown, black and amber, coloured crystals and the traditional “tonneau” case-shape are the highlights of this array of watches. To add to the zing, these watches have silver, black and champagne-coloured dials. The stainless steel bracelets in this collection come in both chronograph and non-chronograph versions.
Sport Collection:
The Emporio Armani FW0910 sport watch collection focuses on black ion-plated finishes and black rubber straps. Quasi-futuristic in its design, the dials have silver hour markers covered in superluminova which make them glow in the dark. The exquisite detailing in this range creates a strong, graphic appeal while the textured finish on the case lends a ruggedly masculine touch.
Meccanico Collection:
A treat for all the gadget lovers, Emporio Armani’s range of automatic watches continues to focus on skeleton movements – a design feature that allows a full view to the inner workings of the watch. The watches from this collection features a standard 3-hand movement that is fully visible both through the coloured crystals and clear dial on the face of the watch as well as through the clear crystal case back. A key design distinction is the stylized roman-numeral hour markings applied to the skeleton dial. This also includes the original best selling rectangular case shape in stainless steel and features a highly decorative and graphic dial with brushed “côtes de Genève” finishes.
With calf-leather straps embossed to resemble crocodile skin and the amber-coloured crystals, these watches are signature Emporio Armani.
Gc Watches Opens a 2nd Boutique in India
Gc Watches continues to sustain rapid growth, gaining a strong base of worldwide consumers. As part of the brand’s strategic expansion, Gc will open 25 boutiques by the end of 2009. Gc has created a newly designed concept for these boutiques that reflects the modern style, premium quality and the luxury of the Gc brand.
Gc Boutiques are currently present in Key markets such as London, America, Kuala Lampur, Malaysia, Jakarta, Indonesia, Korea and India.
In a bid to satisfy the discerning customer of India, the brand has successfully launched their 2nd Exclusive Boutique in the country. The Boutique is situated in Mumbai at the Upscale Palladium Mall, High Street Phoenix. The Boutique offers a wide array of Gc Watches which are available globally. An Exclusive Collection of Special Edition and Limited Series of timepieces will be available in the Boutique from September onwards. The response to the boutique at Mumbai’s latest shopping destination has been very encouraging. The international atmosphere offered by Palladium was much needed for a World-Class feel.
An Atmosphere of Gc Luxury
Each Gc Boutique embodies the essence of the Gc brand: attention to detail, luxurious materials and a stylish inviting atmosphere to cater to the discerning shopper. Design elements such as leather panels, dark walnut flooring, metallic painted walls and fibre optic lighting create a stylish and sensuous atmosphere. Large glass windows allow the customers to admire the elegant timepieces to entice them to discover the world of the Gc brand.
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