Cover Story

Tissot

“In Touch With Your Time”

For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 150 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility.

The Tissot PRS 516 is a timekeeping legend, with the original version already attracting attention on and off the racetrack in the 1960s. Then it was the subject of an award-winning advertising campaign featuring the product on a dynamically photographed racing driver’s gloved wrist. Today the Tissot PRS 516 Chrono Auto Valjoux pays tribute to the brand’s deep-rooted passion for motorsport with a sophisticated Swiss-made movement and rich, retro-modern design. Wearers of this timepiece will enjoy the touch of nostalgia, safe in the knowledge that their wrists are carrying the result of the very latest innovations in watchmaking.

ontemporary high-tech silver or black dials contrast with a choice of leather or stainless steel bracelets that integrate cutout circles to remind of the steering wheels of pioneering racing cars. The motor racing theme continues via the lightly curved, aerodynamic shaping of the 45 mm case and detail resembling tyre tread inside the case. To give visual proof of the watch’s dedication to mechanical excellence, the Valjoux chronograph movement is visible through the case back.  The new Tissot PRS 516 series also offers a three-hand automatic version, as well as five quartz models with 42 mm cases.  In all of its variations, the new Tissot PRS 516 promises precision timekeeping and winning style.

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