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WMR - July 2009
Events
MORELLATO TIME
appoints new Brand Ambassador
Morellato Time announced the dashing and talented Bollywood actor Neil Nitin Mukesh and the beautiful Priety Zinta as their Brand Ambassadors for their range of watches in India. The brand also launched its new TVC that features the dazzling duo. Morellato Time is a joint venture between Gitanjali Lifestyle and Morellato, a leading watch brand from Italy. “In the selection of the brand ambassador, a similar exercise was carried out to establish a fit between the brand and the ambassador. Priety’s style and elegant persona was good fit for the brand that communicates similar values. Neil with his Italian appeal was seen as an apt ambassador”, said Dion Lilywhite, Vice President – Timepieces, Gitanjali Lifestyle
Commenting on the occasion Neil Nitin said, “I am delighted to be associated with a brand like Morellato which is so well known. Their products symbolize excellence and have garnered immense popularity not only in India but worldwide. I hope this association is amiable and mutually profitable.”
TISSOT
Exclusive Boutique
Earth’s deepest secrets lie in the heart of the ocean and as the human mind is determined to explore these mysteries, it invents technologies that push the limits. Keeping in line with this, Tissot, the prestigious Swiss watch maker launches the Tissot Sea Touch, a divers watch that fulfills all the European Norms- EN13319 stipulated criteria (divers accessories) - luminosity, shock resistance, anti-magnetism, band solidity and the integration of a time control device.
The Tissot Sea-Touch was launched in New Delhi by Tissot Brand Ambassador Deepika Padukone and Vice President Sales, Ulrich Fischer as they inaugurated the exclusive Tissot boutique in Connaught Place today. Blending with the brand image, the boutique reflects the edgy yet serene aesthetic of the Swiss design brand’s characteristic obsession with flawless surfaces. The store offers an entire range of the brand’s most celebrated products.
Commenting on the new range, Dr Ulrich Fischer said “Touch technology is very now… While Tissot’s T-Touch basic was the world’s first tactile watch, to keep ahead of the competition, it is our endeavor to keep enhancing this technology. With the increasing awareness of Tissot in India, which is reflected in the fact that this is our second boutique in this city, I am sure India will welcome this innovation.”
Flaunting her new time-piece, Tissot Brand Ambassador, Deepika Padukone added “India has a vast landscape and Tissot has a vast variety. On one hand it offers the T-Touch Expert for mountaineers, on the other, we have the Tissot Sea-Touch for Divers. You really can’t ask for more.”
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