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WMR - July 2009
Exhibition
Bell & RossTHE NEW INSTRUMENT BR01 AIRBORNE
The Talisman watch
The BR 01 AiRBoRne is an anthem to the extraordinary saga of military paratroopers. This new watch is a tribute to those brave young men who fought in one of the toughest army corps, particularly the US Airborne divisions. The Airborne divisions were born during the Second World War. They were the first to be exposed to danger and the first ones to face death. Their most famous motto was “Death from Above” symbolised by a skull that was a reminder to them of both their power and vulnerability. Since then, the symbol has spread to other military regiments. it is often embossed on uniforms patches or on fighter planes. The skull is a constant reminder of the omnipresence of death on each military mission. By wearing the skull, the soldiers are attempting to both defy death and intimidate the enemy.
The BR 01 AIRBORNE reinvents the notion of the talisman, and personifies the very spirit of these outstanding men. It is a genuine tribute to the noblest of military values as well as to the bravery of soldiers who face death on a daily basis to defend their country.
INSTRUMENT BR 01 AIRBORNE
Limited edition to 500 pieces
Bell & Ross: A passion for military watchesA project to create utilitarian watches suitable for professional use An inspiration, the aeronautical instrument Aeronautical instrumentation is the absolute reference point in terms of readability, reliability and performance. This is why Bell & Ross designers have worked together in order to reproduce a cockpit dashboard clock on the scale of a human wrist… This is how the instrument-watch was born. From the BR 01 to the Heritage and BR 03 Type Aviation, the evolution of the Bell & Ross instrument collection closely follows that of aeronautical instrumentation. The new BR 01 AiRBoRne model is directly inspired by a historical military symbol and is the most unique watch in the BR 01 collection.
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