Vikram Samvat 2068 starts andwe gear to celebrate Diwali, a five day festival that represents the start of the Hindu New Year. It honors the victory of good over evil, and brightness over darkness.
Diwali starts with Dhanteras on October 24 wherein people worship Goddess Lakshmi and purchase utensils made of silver. The third day of Diwali (October 26 or 'BadiDiwali') is the main day of the celebrations of the festival. People perform Lakshmi Puja (worship of divine Goddess Lakshmi) and offer prayers to her, to bless them with wealth and prosperity. On the last day (Bhai-dhuj), brothers and sisters get together to honor their bond! Diwali Gifts are wonderful gestures that bind everyone in this all encompassing festival.
It is the joy and ritual of giving where in consumers are on the look out for unbeatable value and exciting offers. Brand and product promotions reach a crescendo.Our Vision, with its new exuberant layout and production values, captures the essence and the vibrant hues of the festive occasion. It pays rich tributes to the bedazzled pieces that will take your breath away. It eulogises the Diwali Dhamaal frenzy,which grips India’s retail outlets every year during the festive season. Retailers offer an exciting array of attractive products, alluring deals, ensuring that a highly rewarding shopping experience for families.
Our Vision captures the exciting nuances in the horological business where in even Swiss and other international brands rub shoulders with Indian brands in celebrating the Festival of Lights.And trend spotting during Diwali is a shopper’s indulgence as consumers look forward to various designs, styles, colours, materials, shapes, embellishments and sizes amongst others. In Brand Wagon Celeb Speak, we have Bollywood actors getting up, close and personal about their preferences for watches. Diwali is the best occasion for the launch of the gold jewellery car by TitanGoldplus.AndBollywoodBadshah ShahRukhKhan has become the brand ambassador of Gitanjali Group and talks about his jewellery likes and dislikes. It is also the time to cherish the best of classical watches with Frederique Constant tourbillion launch. Titan Industries head honcho Bhaskar Bhat has a message for the consumer and trade in his exclusive interview.
Diwali must-haves include Frederique Constant Manufacture Tourbillon Grand Feu; Tissot style and tradition; Raymond Weil chronographwith elegance; Pierre Lannier French fashion; deGrisogono Otturatore; Hautlence Essence of Time; and Marc Ecko The Tran Street tech in a clean bold design. Rolex sails towards new horizons. Richard Mille announces being part of Formula 1 Airtel Grand Prix in India. In India, Platinum watches are now in vogue.
Happy Diwali and NewYear to all!