Cover Story

BaselWorld 2010

Inspiring industry, enthralling connoisseurs

Baselworld 2010, the premier world watch and jewellery show, enthralled the global audience with its exquisite branded items from March 18-25 in Basel, Switzerland. It was a great opportunity for the worldwide professional viewers, connoisseurs and collectors to congregate at this annual event for successful business transactions.

During the eight outstandingly successful days, 100,700 industry professionals from 100 countries from all over the world ensured extremely high attendance (+7% up compared to last year). At the close of the event, the exhibitors were delighted with the pace of business. The World Watch and Jewellery Show proved a real inspiration for the industry. Basleworld confirmed its leading position worldwide as visitors streamed into the elegant exhibition halls in Basel.

Thanks to its unique presence, BASELWORLD secured its reputation as the highlight for the watch and jewellery industry, confirming its tremendous importance for all participants. BASELWORLD 2010 met the high expectations in terms of business performance and gave new impetus to the industry after challenging economic times. An India Pavilion facilitated the business fraternity and promotes the exotic designs of the country. And, this was a nice platform to groom the upcoming designers to compete in international level.

Jacques J. Duchêne, President of the Exhibitors’ Committee, confirmed: “We are delighted with this year’s BASELWORLD. Without being euphoric, we can optimistically look ahead this year. The show is and remains the place to meet for the watch and jewellery industry.”

François Thiébaud, President of the Swiss Exhibitors' Committee, explained how BASELWORLD 2010 wholeheartedly endorsed the positive signs during January and February for the Swiss watch industry: “Exhibitors and visitors can smile again. More than ever before, Basel is indispensable for us and 'the place to be'.”

Sylvie Ritter, Managing Director of BASELWORLD, gave a final summary: “We have received a great deal of excellent feedback from our guests. The upturn is evident in all areas – both in the watch and jewellery sectors and in the related brands – and we can look back at a successful show. Approximately 3,000 media representatives will now report around the world on the new products showcased here.”

The World Watch and Jewellery Show, BASELWORLD 2011, will take place in Basel from March 24 to 31, 2011.