A new year is unfolding – like a blossom with petals curled tightly concealing the beauty with in.”
It’s great to begin a new journey by going down the memory lane! The ArtScience Museum at the magnificent Marina Bay Sands presents “Cartier Time Art”, an exceptional and spectacular exhibition that takes visitors on a journey to the heart of Cartier watchmaking. The ArtScience Museum is the first venue inAsia to host this exhibition,which is the largest collection of Cartier timepieces ever displayed in public.Also, after nearly a 100 years, the ArtScience Museum at Marina Bay Sands brought to life the timeless story of RMS Titanic, her passengers and crew.
Talking of exhibitions, the Swiss Watch Fairs are here! The Salon de la Haute Horlogerie is already in the limelight and there is a buzz around BaselWorld -where Business begins and Trends are created! The 30th Hong Kong Watch & Clock Fair had a theme thatwill continue to inspire - Growth&Gusto.
On the launches front, Titan launched the ravishing Raga Weaves. Tissot presented tantalizing T-Race Moto GP Limited Edition 2011. The elegance of Rado edge-to-edge embraces the senses. Arrezzo showcased the alluring style element. Zoop launched the Puss in Boots collection. Audemars Piguet presented the Royal Oak Offshore Sébastien Buemi Limited Edition. Romain Jerome created a stirwith the MoonDust-DNA Steel Mood.
In terms of promotions, Gitanjali Group did a synergistic product placement for Morellato Watches in the eagerly awaited film, ‘Players’ starring Neil Nitin Mukesh who participated in the campaign on the retail front. Carl F. Bucherer presented an award to Ratan Tata, Chairman of the Tata Group. Swarovski leveraged Britney Spears and made her sparkle with Octea Sport, theBlackwatch that everywomanwill desire to possess.Casio urged customers to make New Beginnings in the New Year... Frederique Constant goaded themto ‘Live your passion’!
The trade celebrated the New Year with a plomb and panache! The Delhi Watch Material Dealer’s Association celebrated Diwali Mangal Millan with all its members and families. OprahWinfrey said - “Cheers to a new year and another chance for us to get it right.” So let’s do it right in 2012!
Happy New Year and happy reading…
Sunil Karer
Editor