This year’s BASELWORLD will go down in history as a spectacular highlight. The World Watch and Jewellery Show closed its doors on March 31 after eight highly successful days. The exhibitors were particularly satisfied, with 103,200 visitors (+2.5% / 2010) and outstanding sales. The innovations and trends presented underlined BASELWORLD’s key global position as the leading show for the watch and jewellery industry.
By winning the ICC Cricket ODI World Cup, India was on a high and was so was traditional brand Audemars Piguet! AP ambassador Sachin Tendulkar triumphed with the greatest achievement of his life even as time stood still.
With Japan going through a terrible natural tragedy, watch majors Seiko, Casio, Citizen offered aid to help the country recover from natural disaster. Frederic Jouvenot kept Japan in mind and called for a solidarity auction.
Meanwhile, Indian and international brands continued their efforts vis-à-vis the 4Ps (Product, Promotion, Place and Price). Citizen Watches India inaugurated an exclusive showroom at Delhi South Extension –1. - A. Lange & Söhne unveiled the “Golden Balance 2011” idea for connecting with consumers. Titan Watches set a new benchmark in premium watch retailing. Also, indulge yourself with the new Valence watch from Titan Automatic. Tissot showcased the tantalising Tempo. Panerai showcased the Radiomir Black Seal Logo in a grand 45mm size. Raymond Weil presented the Freelancer with a new style of independence. FASTRACK bagged the most popular youth brand award at Global Youth Marketing Awards 2011. The second Cartier ‘Travel with Style’ Concours showcased another extraordinary collection of India’s unique Classic Cars.
It’s been said that the only acceptable jewelry for contemporary businessmen is the watch and watches for the members of the fairer sex are another expression of adornment. Brace yourself for a sneak peak on general and luxury watches showcased at Baselworld 2011.
Sunil Karer
Editor