News

ARMIN STROM: AN AUTHENTIC MANUFACTURE

This year, ARMIN STROM moved into its new business premises in Biel and now the brand is already ready to launch its first calibre, under the ARMIN by ARMIN STROM label, on 17 November 2009, thus becoming an authentic Bienne watch manufacture.

The ARM09 (ArminReserveMarche09), as the calibre is known, has emerged in a relatively short time as a result of dynamic teamwork and total motivation. As far as CEO Serge Michel is concerned, a proprietary movement lays an even firmer foundation for an exciting future. “Of course this step is the fulfilment of a dream for us, but it also ensures our independence in other areas."

Designer Claude Greisler was brought into the team to build the calibre and develop the manufacturing side of the business 3 years ago.  Greisler set about his task with a group of precision engineers, watchmakers and a hand engraver and is now proud to present the finished movement.

ARMIN by ARMIN STROM/ARM09
A manual winding calibre, with an 8-day power reserve, which focuses on perfection of technology and craftsmanship, to create a distinctive design.

The movement provides a great insight into the mechanism, has a power reserve display and meets the most demanding quality expectations. Watch lovers are sure to be immediately struck by the shape of the cogs. “Why make plain cogs? We implemented an idea which gives us an almost endless range of design options!" says Claude Greisler.

After a close look at the movement, it becomes clear that great emphasis is also placed on the watch-making tradition, as well as innovative features. Finishing, for example, is top of the range and the technical specifications speak for themselves.

ROMAIN GAUTHIER

YOUR DREAM… YOUR TIMEPIECE

The heart of fine Swiss watchmaking is a picturesque valley in the Swiss montains called La Vallée de Joux. It was here that Romain Gauthier developed his passion for traditional haute horlogerie blended with clean contemporary design and innovative micro-engineering.

A passion leading to six long years of study, research, movement development, crafting of components, prototyping, testing . . . and finally the creation of his own brand.

Haven’t you ever wanted the watch of your dreams?

A watch in your image, that matches all your dearest desires.

And if today, a top quality watch maker gave you the chance to make this time piece, what would it look like?

There was a time when certain watchmakers made watches for certain members of the aristocracy. These watches, the results of unique development, were considered as real works of art..

The development and manufacturing capacity of our factory allows us to offer lovers of high quality watches a real return to the past, by offering them the chance to be at the heart of an exhilirating human adventure that will climax in the creation of an extraordinary time piece.

The watch of your dreams will be the result of a unique development in which you will choose :
•  The complcations; •  The shape; •  The materials; •  The colours

In order to make your dream come true, Romain Gauthier and his team will share with you their know-how, their experience and their passion.